From Doris Betts

One thing I've often quoted that Max opened a first class with.  He
noted that at one time writers learned their craft by writing for the
pulp magazines, which have all disappeared.  And the shallow, formulaic
melodramas they favored have now moved onto daytime soap operas.  The
students leaned forward.  "So you've been freed," he said seriously.
They waited. "You've been freed to write about the good, the true, and
the beautiful."